I turn
chaos
into
order
Product architect. I build complex digital products from 0 to 1 — from the system logic underneath to the interface people touch.
Trained in spatial logic, I now design digital systems — from DeFi and financial derivatives to climate intelligence and data-heavy B2B platforms.
My work sits between product logic, UX architecture, interface design, brand systems, and AI-assisted prototyping.
Three 0-to-1 products where I led design from concept to shipped reality — translating complex underlying systems into clear product experiences.
Decentralized Finance · Trading Protocol
As lead product and visual designer, I shaped Pendle V2 from the ground up — taking abstract yield primitives like PT, YT, maturity, and implied APY and making them legible enough for users to trade with confidence.
View case study ↗︎
Decentralized Finance · Derivatives Platform
I designed Boros from the ground up — taking leveraged yield trading, with all its funding-rate and liquidation complexity, and making it legible enough to trade with confidence.
View case study ↗︎
Climate Intelligence · B2B SaaS
I led AlphaGeo’s product and visual direction — turning complex climate, geospatial, and real-asset data into decision tools investors and infrastructure stakeholders can act on.
View case study ↗︎I work across product direction, UX architecture, interface design, brand systems and delivery — keeping the product coherent from the first decision to the final launch.
01.
I define what to build and why — turning ambiguous goals into clear direction.
02.
I turn complex systems into flows and patterns people can navigate with ease.
03.
I shape how the product looks, feels, and speaks — identity to interface.
04.
I take work from first concept to shipped product, hand in hand with engineering.
Claude skills I design and share, and the tools I build to make design faster for clients, teams and everyday users.
Skill
Isometric line drawings that light up: name an object or a building and get one playable HTML figure where everything live glows.
Get the skill Demos: Figures Cities 3D Sounds
Skill
Hand-inked, flat-coloured isometric objects you can play with.
Skill
Dark, interactive diagrams in one HTML file: teardowns, flows and charts with one accent colour.
Consumer Tool
Upload a renovation quote and an AI audits it against current market rates, flagging hidden markups and overcharges before you sign.
renovet.co
Design Tooling
A library of Pendle- and Boros-style vector assets: drag and drop your own illustrations, or let AI compose them on-brand.
pendle-canvas.vercel.app
Design Tooling
A branded social-image generator: pick a template, fill in the content, and export on-brand AlphaGeo posts and carousels as PNG.
alphageo-studio.vercel.app
Design consulting across DeFi, fintech, insurance, real estate, wine, architecture, community brands, and data products.
Before product design, I studied architecture — spatial logic, systems, narrative, and the relationship between people and complex environments.
That training still defines how I design today: I structure ambiguity, build mental models, and turn invisible systems into experiences people can navigate.
Concept Architectural Design
A speculative recycling tower where the city’s e-waste becomes an economy — scavenging, dismantling, and rebirth staged as one narrative environment.
Concept Architectural Design
A portal between real and virtual — a gallery for central Singapore where digital art gains physical presence on hologram stages and floating screens.
Concept Architectural Design
An architecture for digital immortality — a civic hall where personal data is collected, interpreted, and projected, so memory outlives the body.
Art, Pencil/Charcoal on Paper
A monochrome study of breath, scale, and solitude — tiny bodies moving through immense rooms filled with clouds.
Digital Illustrations
Ten illustrated rooms documenting how isolation reshaped routine, work, rest, and private space during lockdown.
For product design, UX architecture, design systems, AI-assisted prototyping, or consulting work, get in touch.
Thetanuts Finance is a decentralized options vault protocol that provides users with structured products to generate yield from a diverse range of crypto assets.
As a contract UI/UX and visual designer, I helped redesign the entire user experience to create a more intuitive and welcoming interface, abstracting away the complexities of options trading to attract a wider user base. Additionally, I led a rebranding effort, including the development of a new landing page, to elevate the platform’s visual identity and give it a more professional look, enhancing user trust and engagement.
HomeSwift is a Singapore property search platform built around Swift, an AI property guide. Buyers and renters browse condos, HDB flats, and new launches with price, PSF, and project context, then ask plain-language questions and get answers grounded in Singapore property data.
Beyond listings, the product carries research layers — schools, transport, amenities, URA Master Plan zoning, walkability — so a home can be judged on the forces around it, not just its asking price.
App UIUX
Map-led search with live filters for transit and commute, project analytics, and Swift answering in-line — the whole flow without leaving the map.
Tan Brothers Insurance is a family-run insurance practice. The identity is built around a seal-style 陳 monogram — the family name set in a single continuous line inside a circle — paired with a restrained red, ink-grey, and off-white palette.
I developed the visual identity and carried it across the studio’s print and digital touchpoints: the brand system and collateral, merch spanning annual desk calendars and new-year postcards, and the company website.
Amulet was created to simplify and secure earning in Web3, combining yield and protection for all crypto users. With a focus on trust, security, and innovation, Amulet provides a space where users can confidently earn in a safe environment.
Engaged as a designer, I was entrusted with reimagining the branding, website, and UI/UX of Amulet Protocol. My goal was to enhance the platform’s visual identity, creating a sophisticated and secure interface while simplifying user interaction to lower barriers to entry.
Landing Page
I designed the Amulet landing page — the talisman key visual, the Solana-to-EVM expansion story, and the ecosystem wall, in a sophisticated, secure register.
App UIUX
The Amuvaults experience — markets, vault actions in peace and war time, and the Amuverse — designed so protection is always visible next to yield.
Ethene Labs is a venture studio supercharging growth for Web3 teams — token economics design, market-maker strategy, exchange listings, and high-engagement community campaigns.
I designed the Ethene Labs identity and landing page — a glitch-classical register that positions the studio between institutional credibility and crypto-native culture.
Landing Page
The live Ethene Labs landing page — classical sculpture meets glitch type, carrying the studio’s services and selected clients.
Cedar Finance is a platform that connects traditional finance with decentralized finance, offering a range of customizable yield strategies that aim to provide stable, reliable returns. By issuing a yield-bearing stablecoin (CED), backed by various assets, the platform helps users manage their investments efficiently.
As a contract designer, I contributed to developing the visual branding, landing page, and UI/UX experience, focusing on creating a clear and intuitive user journey to make Cedar Finance’s offerings accessible to a wider audience.
Landing Page
I designed and shipped the Cedar landing page — the yield story, strategy explainers, and engraved artwork system in one continuous scroll.
App UIUX
App flows for buying and staking CED — the yield-bearing stablecoin — designed so the first transaction reads clearly.
App UIUX
I redesigned the entire app experience — vaults, speculation, positions, and onboarding — abstracting options complexity into an interface users can read at a glance.
Landing Page
I designed and shipped the new landing page — carrying the expanded project scope, the new brand identity, visuals, and logo onto one page.