Cedar Finance is a platform that connects traditional finance with decentralized finance, offering a range of customizable yield strategies that aim to provide stable, reliable returns. By issuing a yield-bearing stablecoin (CED), backed by various assets, the platform helps users manage their investments efficiently. As a contract designer, I contributed to developing the visual branding, landing page, and UI/UX experience, focusing on creating a clear and intuitive user journey to make Cedar Finance’s offerings accessible to a wider audience.